Project Overview

Harith Structural Engineer is a professional structural designer who provides structural design services such as structural calculations, DED drawings, BoQ for buildings. In this project, I worked together with Mr. Harrys to create a new logo design for a building structure design service in a style that depicts modern and elegant architecture and civil engineering.

Target Audience

Target Audience for Harith Structure Engineer Logo Design:

1. Architects and Engineers

2. Construction Contractors and Developers

3. Government and Municipal Agencies

4. Real Estate Investors and Property Owners

Brand Personality

Harith Structure Engineer's brand personality is expertise, professionalism, reliability and innovation. The brand voice aligns with this personality, conveying capability, passion and a visionary approach to structural engineering. By consistently embodying this brand personality in interactions, communications and logo design, Harith Structure Engineer can effectively establish itself as a trusted partner for all structural engineering needs.

Mood Board

This mood board was created to help me visualize the desired aesthetic and feel for the Harith Structure Engineer logo. This mood board is used as a guide during the logo design process. The following is the Mood board for Harith Structure Engineer's design logo:

Brand Typeface

Choosing the right typography is an important element in building a strong and consistent brand identity. For this logo I chose typography with professional and modern characteristics. The typography I use is Sans-Serif. This typography has a typeface that is friendlier and easier to read, giving a professional and approachable impression.

Brand Color

In the color selection process, I do:

1. Research: Conduct research on colors that are popular in the civil engineering and construction industry.

2. Selection: Selecting several colors that match the desired characteristics.

3. Testing: Testing selected colors against logos and other branding materials.

4. Determination: Determine the final color palette that will be used for the Harith Structure Engineer logo.

The final color palette approved by the client for this logo was black, grey, orange, and white.

Logo Concept

The Harith Structure Engineer logo concept aims to embody the expertise, professionalism and commitment to quality produced in the field of civil engineering. This logo design should be modern, strong and easily recognizable, conveying a sense of trust and reliability to clients and partners.

By combining the letter H and Building structure, the Harith Structure Engineer logo will effectively represent the company's brand identity and values, strengthening its position as a leading provider of engineering expertise in the industry.

Logo Sketching

This logo sketching stage aims to explore and refine various design concepts that effectively represent Harith Structure Engineer's expertise and professionalism. The following is the sketch of the Harith Structure Engineer logo:

The Final Result

The final result of the Harith Structure Engineer logo combines the letter "H" with a stylized building structure, creating a strong and easily recognizable symbol.

Design Elements:

• Integration of the Letter “H”: The letter “H” is cleverly incorporated into the structure of the building, forming the main pillar of the design. This seamless integration strengthens the company's name while emphasizing its core business of designing and building strong, stable structures.

• Stylish Building Structure: The building structure is represented in a stylish manner, using geometric shapes and clean lines to create a modern and professional aesthetic.

• Bold Typography: The company name is displayed in a bold, easy-to-read typeface, complementing the overall design and ensuring clear visibility across applications.

The Harith Structure Engineer logo stands out as a symbol of strength, expertise and professionalism. It effectively communicates core values and capabilities in providing structural design services such as structural calculations, DED drawings, BoQ for buildings.